Fashion that Fits: Exclusive Plus-Size Style in Sizes 14-24

Welcome to Z.Bella Boutique!

September 29 2013 – Zoe Schuler

Hi There!

I'm going to try out this whole blogging thing, so please be patient with me.

For my first post I thought I'd tell you a little bit about Z.Bella and how we got started.

First of all, my name is Zoe. I own Z.Bella along with Marvel (my mom). We are both born & raised Madisonians.

Marvel & Zoe -- owners of Z.Bella Boutique

I've been pretty much every size that we sell in the store throughout my life and my mother has been my patient shopping buddy through it all.  I have always looked for places to find age-appropriate clothes that are well made and well-priced. I have spent countless hours researching stores in new cities before leaving on a trip and even longer shopping online. I was sick of the guessing game of online shopping. Wondering how the clothes will fit, the quality of the material and having to deal with shipping things back when they didn't work. What a hassle!While working for a great local retailer throughout college and post-graduation I kept thinking about opening my own store. Even though I loved my job, I couldn't stop thinking about opening a clothing store to cater to the majority of women who are considered "plus-size" (by the way, I hate the term "plus-size". I think it's ridiculous considering over 67% of women are a size 14 or larger. I know I can't change it, but I want "plus-size" women to realize they are normal and in the majority, even if the fashion industry doesn't!).  I kept thinking that I couldn't be the only person out there frustrated at the lack of stylish options. Somehow I managed to turn all of the thoughts swirling in my head into a business plan and that turned into Z.Bella Boutique.

So that's it in a nutshell.


Store Collage


Z.Bella Boutique opened on September 6, 2013 in Middleton, WI. Like I mentioned above, we specialize in women's sizes 12 and up and accessories for women of all sizes.

The brands we carry are unique and you are unlikely to find them anyplace else in the area. We have everything from denim to dresses, sweaters, jackets, tunics, leggings and even Spanx! We carry handbags, jewelry, scarves and other gift items as well.Fotor0929162958

Our small staff is amazing and they are here to help you find the perfect outfit and remind you that you are beautiful just the way you are!

Team Z.Bella.  From Left to Right: Zoe, Beth, Marvel & Patti
Team Z.Bella.
From Left to Right: Zoe, Beth, Marvel & Patti

We look forward to meeting everyone in the store soon!



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